The New Mobile Landscape: There has practically been an avalanche of users and uses for mobile devices in a very short time. Over 250 million Americans carry mobile devices. The introduction of the iPhone and the mobile applications that catapulted in its wake have transformed the mobile landscape. And the uses have multiplied to include eMail, Instant Messaging, Games, Entertainment, Browsing, Cameras, Social Networking communities, Maps, Calendars, Banking, Navigation, etc. etc. More and more companies are now moving out to the mobile space.
Messaging Services: Texting This includes SMS (Short Message Service) and MMS (Multimedia Message Service). But the long and the short of it is that almost everyone is texting. Texting has a remarkable 98% open rate, compared to an average open rate of 20% with e-mail.
Mobile Marketing: For Local Businesses to take advantage of this permission based SMS and MMS marketing, they need to sign up with a service, and receive a text number. Thereby businesses begin to develop a subscription list for marketing their products or services to. Speed of delivery and a high and fast open rate are advantages of mobile advertising. About 31% of searches (especially local searches) are done through Smart Phones. Mobile is considered to be twice as viral as the internet.
Mobile Websites: Having a mobile version of your business website means that you present an abbreviated format, designed specifically for dimensions of mobile devices. This enhances and accelerates the communication in regard to products, services, presentations of offers and calls to action. Having a mobile-ready website is a vital extension of your marketing plan. This involves more than just translating a traditional website, and must take into account how consumers shop differently on a mobile device. Design factors favor simplicity for clarity of message.
QR Codes: QR codes stand for Quick Response and are designed for quick decoding. These 2D bar-codes are becoming more and more popular in all kinds of media and can be delivered digitally via the internet. They work particularly well with mobile advertising, presentation of offers, etc. QR Code reading software is available for most modern mobile phones which feature cameras, and comes pre-installed on many newer models.
LocalAdClicks.com can provide your business with a Mobile Marketing Service, Mobile Websites, and QR Codes.
Lead Generation: Local Search
Can you be located on the internet through Local Search? Local Search is the fastest growing segment of the internet.
Google Places Listings: Have you claimed your free site with Google Places and are you listed with the other important sites for local placement? We can evaluate the current and projected impact of your business in relation to the search engines, the online directories, and provide a plan for receiving more qualified leads.
We can assist you in being listed in Google Places and the other most important online directories. How important would it be for your business to be seen on page one of Google for your main keyword? Think of the possibilities.
LocalAdClicks.com can provide a free evaluation of your current status regarding online visibility, and advise you as to various choices for advancing the branding and visibility of your local business.
Viewing Video: This visual medium has skyrocketed in popularity over the last few years. YouTube and dozens of other video sites have emerged. Now, YouTube gets 300 million visitors a month. There is the old adage that a picture is worth a thousand words, but with video you get the best of both worlds: the image and the word!
Video Online: Combine video with your website and quickly present a visual and verbal image about your company, product or services.
Video Mobile: Video, too, is becoming absolutely important in conveying fast information for mobile users. The same video can be formatted for both uses to increase communications to customers and clients.
LocalAdClicks.com can provide services for video production and/or for ranking your existing video in the local search engines.
Social Media Marketing
The Place of Social Media: Currently nearly all of the buying public (about 97%) use online media to research before purchasing products or services. And there has been a seismic shift in the way the information is communicated, as compared to one way advertising of the past. Now the prospects, themselves, participate in the process through services like Facebook and Twitter, which have more than 700 million members combined.
Think of how many other sites now have a place for customer reviews and input about a product or service. Finding your way through all the social media channels can be a landmine, but now most businesses do not want to be left behind. This is where businesses can best be assisted by an expert to help develop online and social media marketing strategies.
LocalAdClicks.com offers assistance in developing your marketing plans.